Tips for Constructing a Great Composer’s Website

August 2, 2008 – 5:53 pm

by SFXsource

A composer’s website functions in many ways and is the main means of communication with the outside world. A website will serve as a reference for your audience, act as your electronic agent, and store valuable media such as photographs, music excerpts, and information such as your biography for media outlets. It is your online business card and is essential to build your career in the 21st century. Following are several key elements necessary to an effective music composer’s website.

1. When choosing the design for your site make sure to consider ease of use so that visitors can navigate your site easily.

2. Display your activity by posting dates of recent and upcoming performances of your work.

3. Update your works list often. Performers do check composers’ websites looking for new works for their instrument or ensemble.

4. Make sure to have both a full and a short biography available on your site which includes people with who you’ve collaborated, press, credits, etc. Frequently interested parties will request short biographies specifically.

5. Post no less than three music excerpts of your work for listeners to demo as easily accessible .mp3s.

6. Social networking sites are active arenas of musical activity so post links in profiles on such sites. Participate in the action!

7. Use a professional sounding contact address that is easy to remember. Get rid of that old guitarguru 44 @ yahoo.com email address you’ve probably had since you were 12 and use your business name or formal name.

An effective website that follows the above suggestions will increase your visibility and undoubtedly lead to extensive career opportunities. However, while you should maintain a certain level of professionalism you should not be afraid to show a little personality. It is certainly good to show your credentials but visitors will feel a stronger connection to you if you show your human side.

Best of luck!

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Tags: Arts and Entertainment