How to Buy a Car - Five Awesome Tips

August 1, 2008 – 9:31 am
by Gee Njuguna

For most of us, buying a car be a daunting experience. Cars are a big investment and most of the time the car market seems such a complicated market. Below are four valuable tips to keep in mind when purchasing a car.

1. Research the Car Market Thoroughly

Any good buyer reviews the selling prices of cars that they want to buy. Most buyers wont rush to the nearest car seller and purchase a car that they like. Making use of the net and local magazine ads to compare and check out updated market prices. You will save crucial time and will be able to see the selling price for similar models around the world at the touch of a button. This will assist make a wise decision on how much a car is worth buying and what other buyers around the globe are paying for the make that you are interested in.

2. Learn to be Patient

Never be pressured to make a decision on the spot. Car salesmen are usually aggressive and will employ all sorts of tricks to try and pressure you to buy. Don’t negotiate with sellers until you are ready to buy. What this means is that you need to avoid looking as if you are desperate or pretend to be an immediate buyer when dealing with salespeople.

Don’t try to pretend that you are interested as this will not be fair to the salespeople. If you do this they will not be sure if you are a serious buyer and should you go back after some time, you might find that they will ignore you since they will have realized that you are playing games with them.

While still in the research process, you also need to wait to discuss the price you are willing to fork out for the car. Providing the sales people with your price when researching the market will give an indication to the sellers how much they can try to squeeze out of you. You will find that they might try to direct you to other cars that you might not even interest or meet your needs. Discuss pricing of the car in broad terms and avoid being specific.

3. Negotiate Using Your Phone

After seeing the available cars that are worth negotiating for and having a better understanding of the market, its time to move to the negotiation table. At this point it would be advantageous to practice good negotiating tips.

Negotiating via the phone is much better than face-to-face negotiations. The reason is that negotiation with the sales person face to face puts the buyer on the salesperson?s territory, giving the salesman a better advantage. Sales people have this tactic they use with the buyer where they approach the customer from multiple angles simultaneously. This causes key purchase issues not to be discussed.

Other tricks that sales people use is checking with management for “approval? in a separate room which results in pressure opportunities. One of the greatest assets that sales people have is pressure, and talking to them over the phone leaves you in a less restricted capacity. Since car sales people are trained and talented professionals, being in their presence when negotiating with will naturally result in sales pressure being exerted on you.

The other advantage of talking with salespeople over the phone is that it reduces the chances of them playing mind games with you and applying emotional ploys because they are forced to talk to you on your terms. Phone negotiations also allow you to mentally prepare beforehand by having important data in front of you that you can verify with the sales person before sealing the deal.

4. Be Reasonable With the Car Salesmen

I think that its good and necessary to retain a level of civility and politeness when negotiating for a car even after being well informed. This is important in case your car need repairs cause the people at the dealership will become important allies to you. Also, having a warm relationship with the car dealers can be beneficial in the long run when making future purchases.

Even if you are naturally good at negotiating, don’t use this advantage to talk to them inappropriate and engage in long arguments. Its good to haggle a bit over car pricing so long as its done in a proper manner.

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