Christian Audigier - A Fashion Legend
June 25, 2008 – 9:55 pmMention Christian Audigier clothing to anyone who knows a bit about fashion, and they will likely start talking about trucker hats and Von Dutch. They will probably mention Ed Hardy and tattoos. They might bring up some of the major celebrities who frequently wear his designs-celebrities like Madonna, Busta Rhymes, Diddy, and Paris Hilton. Photographs of stars wearing Audigier’s crystal-studded sweatshirts, tattooed t-shirts, and other distinctive creations can be seen everyday online and in magazines.
Audigier has several unique fashion lines-not just one. In fact, he has a total of seven different clothing lines–’Ed Hardy,’ ‘Christian Audigier,’ ‘Crystal Rock,’ ‘SMET,’ ‘Chuck Boyd,’ ‘Paco Chicano,’ and ‘C-Bar-A.’ Why so many clothing lines? Well, each is distinctive; each has its own signature styles and specialties. Each allows Audigier to explore a different avenue of the fashion world and to make the Christian Audigier clothing brand appeal to more people.
Audigier wasn’t an immediate star in the fashion world, though. He gained a lot of his know-how from working first with several designer jean companies. When Audigier was younger, he dreamed of being a rock-and-roll star; so, he designed a denim collection inspired by the Rolling Stones. An executive at ‘MacKeen Jeans’ took notice of his collection, and that began Audigier’s career in denim. From there, he went on to work with ‘Diesel,’ ‘Bisou Bisou,’ ‘American Outfitters,’ ‘Fiorucci,’ and ‘Levi’s.’ However, he didn’t just work at these companies-he was incredibly valuable to them, becoming one of the leading forces in design at each. This led to him gaining the nickname of “The King of Jeans.” His experience with jeans and denim is evident in a great number of the Christian Audigier clothing designs that are being sold today.
After working with the various denim lines, Audigier began working with Von Dutch-and he is widely credited with putting Von Dutch on the fashion map. These days, Christian Audigier clothing lines include hats that are very much like the trucker hats that Audigier made famously popular when he was with Von Dutch. These hats are elegantly embroidered with designs much like the Ed Hardy tattoos displayed on Audigier’s other items of clothing. Skulls and crossbones, cannabis leaves, panthers, Christian Audigier monograms, and other designs are characteristic of these hats.
After leaving Von Dutch, Audigier decided he wanted to work on a clothing line based around tattoos. So, he did a Google search for “famous tattoo artist” and found Don Ed Hardy. Audigier formed a partnership with Hardy and shortened his name to just ‘Ed Hardy’ for the name of the clothing line. Hardy’s designs were then placed on hoodies and t-shirts. Among all of the items being sold in the under the Christian Audigier clothing brand, these continue to be some of the best-selling items.
Not many clothing lines can say that they appeal to men and women of nearly any age; however, Christian Audigier can certainly say that about his clothing lines. Celebrities as well as people among all walks of life enjoy wearing his pieces. Christian Audigier clothing is not just about garments-it is about culture.
Tags: Fashion
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