The Value of Political Yard Signs
June 16, 2008 – 4:26 amCampaign yard signs not only represent the voting public’s right to “have their say,” they clue them in that their civic duty is near. Looked at in this light, they are not to be taken lightly.
Advance Your Candidate’s Cause with Campaign yard signs
While the reputation of political yard signs may be low on the totem pole compared to other forms of political campaign marketing, they are a time-honored grassroots political marketing tool. Local and national, and large and small campaigns alike benefit from them. Inherent in any type of marketing or advertising is the design of the message.
Given how election yard signs are, their design should not be left to chance. It is an extremely important part of turning a “Nay,” into a “Yay” vote, and vice versa. Design is imperative in election yard signs because they convey a message about who the candidate is and what they stand for. And bear in mind, Americans are infused with thousands of marketing messages on any typical day. To be noticed, your message has to, at a minimum, stand out. How can you do this?
2 Tips for Designing a “Vote-Getting” Political Yard Sign
Seeing is Believing: In order to ingest your message, the public must first see it. This may be the most obvious tip, but it is one that is often overlooked or ignored. The best way to do this is to keep your message simple and powerful so it has a chance to sink in and resonate.
Give it Purpose: Election yard signs generally fulfill one of three objectives: to raise awareness about a candidate, to get votes for a candidate and/or to sway the votes away from a candidate. An effective sign should address all three - just one.
Tags: Advertising
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