Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio, mobile technology, and television.

While the creation of the sonic logo itself is a matter of musicians and sound designers working in the studio, there are actually other steps to consider before a single note or sound is recorded. Research into the character and history of the brand is very necessary and precludes any studio work. The creators must determine who the brand is exactly so that the final sonic logo will accurately depict the brand’s identity. There are several basic steps in the process of creating a sonic logo that follow.

1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?

2. Second, do a little research into how the brand has used sound or music in the past to express their identity. Previous use of audio can give clues to the new approach that should be taken with a fresh or updated sonic logo.

3. Next, figure out what sound effects or ambience will be able to communicate the brand’s ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.

4. Subsequently, decide if the human voice will be part of this new sonic logo. Will there be a line such as “I’m loving it.”

5. Lastly, be sure that all of the sonic logos you create are memorable and original since its main function is to identify one specific brand.

These five steps provide a basic outline of the important elements of the process of creating sonic logos. No matter what you do, make sure that the finished product is different in some way from anything that’s come before and that your client is proud of their new sonic identity. If you’ve achieved those two things you’ve done your job.

The right business name ideas help you to get your business name right the first time.

Seven business names ideas that will help you create a name that will last the lifetime of your business include:

Business Names: Idea 1 – Think of as many name options as possible.

Business Names: Idea 2 – Select a name that matches your business.

Business Names: Idea 3 – Select a name that allows expansion of your business.

Business Names: Idea 4 – Select a name that leaves a positive image with your target market.

Business Names: Idea 5 – Determine if any name options are taken.

Business Names: Idea 6 – Conduct target market research.

Business Names: Idea 7 – Know the sounds and meanings for each name option.

Business Names: Idea 1 – Start With Many Name Options

Start with lots of business names. Ideas will be eliminated as you process through to determining the best one. So make a long list of name options. Ten options will do, but more are better.

Business Names: Idea 2 – Choose A Name That Expresses What Your Business Does

Unless you are fortunate enough for your name to truly represent what your business does, or to be a well-known celebrity within your industry, don’t name your business after yourself.

I know an attorney whose last name is Court. “Court” works for a legal office especially since law firms are notorious about naming the firm after the senior partners. However, if he were an accountant, his last name could be a detriment.

Business Names: Idea 3 – Choose A Name That Enables Your Business To Grow In Different Directions.

Just because you start your business with a specific product doesn’t mean that you won’t expand into different product lines. Your name should be broad enough to cover your business as it grows.

To exemplify business name ideas two and three, let me tell you what I did. When I started my business in 2000, I named it Sulton Books. Sulton is a blend of my and my husband’s last names. “Sulton” portrayed no message to add to the business name and “Books” limited my business to books.

After the Twin Towers were bombed, the Arabic sound to “Sulton” became a distinct disadvantage. I was smarter with the second name, “Best Books Plus,” because “Best” added a positive connotation. “Books” was still appropriate for my business, and “Plus” enabled me to expand beyond just books.

Business Names: Idea 4 – Select A Name That Leaves A Positive Image With Your Target Market

You need to know as much as possible about your target market so you can select a final name that leaves a positive impression with target market members.

However, remember that you’re trying to avoid having to rename your business in the future. So don’t link your business name to a target market to the extent that you can’t expand into new markets without changing your business name.

Business Names: Idea 5 – Conduct Trademark Research

It’s vital to determine that none of your name options are already being used by other businesses.

Go to the United States Patent and Trademark Office site. You can search your business name ideas to determine if any are already trademarked by another business. Delete all business name ideas that are part of a trademark to avoid potential legal expenses and an almost certain judgment that you rename your business.

Business Names: Idea 6 – Query Your Target Market

Now, you’ll need to find some representative members of your target market and what they think of when hearing or reading each name. Then ask them which name options that they like best.

While you’re at it, show them your product and get their reactions to it. Sometimes their reactions will provide new name ideas.

Business Names: Idea 7 – Know The Sounds And Meanings For Each Name Option

A good business name will create a positive image of your business. It also sounds good.

To create a positive image, you must know how the words in each name option express different meanings across cultures.

Avoid mistakes like that of the American car company. When naming a model “Nova,” no one checked to see what the name means in different languages. In one country, it means “no go.” That meaning wasn’t good for sales.

Conclusion

By using these seven business name ideas, you will never have to pick another name for your business.

I cannot stress it any more than I have already, but when you consider how important a good business name is to taking over the marketplace with your brand, you will definitely want to nail the perfect name. It is so vital, that it can mean the difference in failure or multi-millions.

The Search For A Business Name

It took me months of fruitless business name search before I really had any idea what I was doing in regards to naming my new business. I got business name suggestions from everyone I met, but none of them were really good. Hiring a company to get business name suggestions seemed like a silly idea to me at first, but then one of my friends and partners told me to think about it differently. To him, it is an investment, but to me I like to do it myself.

The business name that you choose should not exist in isolation, but as part of an overall strategy. Naming a business is not only where you start as the business’s founder, but also where the consumer starts. Choose the wrong name and your business will falter.

How to Brand Your Business

The first thing you need to do is to decide what you want your new business name to communicate. I happen to think that a business name should accurately describe what you do without someone having to ask. To me, having a good business name is the purest form of advertising. Every time you say the name of the business it gives an opportunity to make an impression.

Having Difficulty Coming Up With A Business Name?

Brainstorming can be an excellent way to generate good ideas. I like to use the branch method of brainstorming for 10 minutes. Then I go over my ideas and group them. I then take combinations and even partial word combos and see what I can find. Important also to me is whether or not the domain name is available for the business, because I want it to be unique and to be able to have the .com address for my business name.

I would not recommend making your first or last name a part of the business name. Like Joe’s Plumbing. What if you sell the business? Think about “Roto Rooter?” That name says it all and is franchisable. For a website design business does “Chandler Web Design” sound better or does “Website Interactive?” It is so easy to see that the later business name is much better. Also don’t make the name hard to spell or remember. Think about it. You will have to use this name all the time. Make your business name an asset. Choose wisely and you will not regret it!

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