Chiropractic Marketing for Free
I never imagined we’d see the day where the most powerful chiropractic marketing was entirely free, but that’s exactly what we’re experiencing today. Over the past couple of years, Web 2.0 and social media sites have completely revolutionized the way we market online. Chiropractic practices once had to spend unbelievable amounts of money to advertise on TV, radio, in newspapers, and at community events. Today, you can get an account on sites like YouTube, MySpace, Friendster, and Facebook, and get tremendous exposure without paying a dime. On these social sharing sites, people will be drawn to your useful information and your personal profile. Soon, you’ll see tons of new patients walking through your doors monthly.
For the past three years I have used social media websites to get an incredible amount of new patients through the door and make multiple forms of other income, and my ability to help others do the same has skyrocketed. I thought I once knew what it meant to brand yourself, but I can safely say that those old notions have been thrown on their head thanks to the virtual community and Web 2.0. The old way of filling my community’s mailboxes with pamphlets and advertisements and going to my local chamber of commerce meeting is really a thing of the past! And thank goodness, because it didn’t do a whole lot of good in the old days either!
Through social media platforms like MySpace, YouTube, and Facebook, I can connect with hundreds, even thousands of people every day and have much more of an impact. It simply comes down to leverage and time multiplication. I can leverage and multiply my time very effectively and consistently put my message in front of hundreds of thousands of people in the community.
It’s truly amazing when you take account of the numbers on my MySpace page. I have a whopping 6,400 friends, 3,000 of which live in my local community and are interested in my services. When I post my videos and bulletins, all these people receive them at the click of a button. There’s no wasting paper or hours of labor, it’s that simple! Viral marketing is the very best of free chiropractic marketing, and it’s available to everyone.
If you’re still spending a ridiculous amount of money on advertisements, postcards, yellow page ads, newspaper drops, and so much more, then you’re on the fast track to financial ruin. Chiropractors can’t afford to waste their money during these difficult financial times. You need to be making more money, and spending less in the process. Over 90% of chiropractors are sinking under the weight of the same marketing strategies that don’t work. You don’t have to drown with the rest of them!
When you have the courage and know-how to use cutting-edge marketing techniques that truly get the job done, then you put yourself and your practice in the position to soar to new heights. These innovative practices involve Web 2.0 and social media marketing. You can watch your practice reach new levels practically overnight, and create multiple forms of streaming income from other sources while you’re at it. When a marketing rep tries to tell you that they know it all, but don’t use these innovative techniques online, then the fact of the matter is that they know nothing. Don’t trust them and their old ways.
When you create a YouTube account today, you’ll begin to see the power that I’m speaking of. Visit the 3rd most popular website online and go to the “sign in” link to get started. You’ll immediately sense that you’re on to something big, and you won’t spend a dime getting your account up and running.
Right after you’ve filled out the necessary information, you can start to look at other videos and comment on them. This way you can get a sense of what’s out there. Choose a list of favorites when you see something that strikes you. The sheer volume of footage will amaze you, and you start to understand the potential and power of Web 2.0.
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