Hold a Q&A Seminar for Your Customers
April 24, 2008 – 6:20 amAre you looking for a way to generate some buzz about your website, increase the size of your mailing list, launch a product or just want to increase your profits? Holding a question and answer seminar for your customers can help you accomplish those things, plus more.
A q&a seminar can certainly help you increase your mailing list. Put up a notice on your website that you are holding the seminar, and feel free to include the day and time, but don’t publicly announce how they access it. Instead, have them fill out a form tied to your autoresponder. Once they fill out the form, your autoresponder can send them an email with the teleconference or web conference room information.
When you are about to launch a product, holding a q&a session is similar to holding a press conference. It is a platform that allows you to explain the features and benefits of your product, create some buzz, and increase your sales. The more people know about your product and the more they hear about it, the more they will want it.
Holding a q&a seminar also adds a personal touch and helps you communicate and interact with your customers. You could opt to have a special session for past customers only. This is also a great way to get feedback on how to improve your current product as well as add new products.
A smart thing to do when offering such seminars, is to record them, and sell them alone or packaged together at a later date. You can also add them as free bonuses to your other products when you sell them.
You may also wish to open up a seminar to others as a way for them to advertise. Other businesses with similar, complimentary businesses may be very willing to pay a fee for the opportunity to speak to your audience. For an effective question and answer session, make sure it doesn’t come across as a sales pitch. Presenters should be giving helpful information to the listeners, as well as find good ways to promote their own products or services.
There are many ways in which you can hold your seminar. Some companies will allow you to use one teleconference line free of charge. Or, for a nominal fee, you could book a web conference room. Through this you can show photos, graphs and even PowerPoint presentations. You might also choose to take advantage and use a conference room and a teleconference line at the same time.
After you’ve established the method, date and time of your event, it is time to start promoting it. If you have an existing mailing list, make sure to let your followers know about your seminar. You might even display some information on your site, as well as mention it in any email or forum signatures you use. If you have a team of affiliates, get them involved as well. If you don’t have existing affiliates, as anyone you network with online to help you get the word out. You may even want to consider purchasing some targeted advertising for your event.
The more you hold q&a sessions, the more comfortable you will become with the planning and promotion process. Remember, these are fun ways to promote your business and connect with your customers, so take some time to enjoy the process.
Tags: Customer-Service
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