When people first hear about domain investing, even experienced marketers, they often cringe. Some think it means buying trademark and typo terms to get “accidental” visitors looking for a different site. Some believe domains have little monetary value, and are instead traded on intrinsic characteristics like “cuteness” or scarcity.

Some still believe a domain name doesn’t matter, thinking JiggyPop.org is just as good as Hotels.com, provided the site’s content is the same. Listen, at one time I thought those things too, but those assumptions are dead wrong. Let me illustrate the real value of quality domain investments with a little quiz: Which domain name is most valuable on a strict valuation basis? a) Google.com or b) CellPhones.com

Even my dog has just answered Google.com so don’t feel so bad when I tell you that it isn’t the case here and I will explain just why. I think we would all agree that Google is one of the most successful businesses there are on or off line, but how many people do you think put Google in the search box… exactly, it is not often used as a keyword. What this is really telling us is that if you own a domain name you also control the keyboard.

I have several domains like Google.com, all cute, super fun-to-say, and memorable, but with no real definition. None get more than a few visitors a month – accidental, random traffic, at best. And since “Google” doesn’t historically mean anything, there’s almost no way to monetize a name like that without millions and millions of dollars worth of branding, and years of reputation building. At best, a domain like Google.com – but with no existing name recognition – might earn a few dollars a year in click revenue and sell for a few thousand at auction.

After taking this into consideration you may just see how a domain name such as Flights.com could create a hell of a lot of casual visitors otherwise known as type-in traffic or direct navigation. If I had to calculate though my own results as well as established type-in click-through metrics for the domain industry, I would estimate an average of 5000 visitors a day for a domain name like Flights.com. This means that you would receive 125,000 visits a month just through type-in traffic. (Find out just how in part 2)…Published Soon.

How come that certain domain names sell for over a million dollars while others get no interest what so ever. Two domain names may appear to be almost the same and might even have a couple of different characters, like Beds.com and Bedsx.com, but you’ve got it – The first one is a winner and the second a no hoper.

There are six primary elements that make a keyword domain name great and valuable and worthy, and you’ll want to evaluate these factors before you buy. They apply to names you register fresh, names you purchase privately, and names you bid on at auction. A little research upfront can save a lot of grief down the road when it comes time to sell or develop.

1. Keyword volume: This is an estimate of how many searches the word or phrase has, which is an indication of it?s popularity. For example, according to Google, the phrase “Hawaii Singles” has 2400 searches a month. If you were bidding on HawaiiSingles.com, you would also want to check Keyword Discovery and/or WordTracker for additional data. You’ll never get more than an indication since each tool measures differently. However, it’s a safe bet if people are searching for a phrase there will be some natural traffic and SEO potential, and if there’s no volume, there will be little or none.

2. Commonality: A common view is that domain names are valued for their uniqueness but I say that any domain name falls into one category. I like names with words that are commonly used in day to day life, you know – words that stick. Words need to be chose on a certain order and you need to value pluralization too. Let’s just explain that with these factors – market, marketing, markets. SportCars.com is not as valuable as SportsCars.com, and is a loser domain name put up against RunningShoes.com. If you run a few checks on Google you will see that ShoesRunning.com is nowhere to be seen.

3. True type-in traffic: You would normally have great difficulty in viewing this type of information before investing in a domain name. The principal concern is just how much type-in traffic the name receives, but this should not include visitors who get referred from search engines and links and these are not long term factors.

4. Length: A further important consideration is the domain length. Short domain names will get better results because they are a lot easier to remember and spell and would convert into loads more traffic. Branding domains with takinf these important factors into account will increase drastically the domain name value which is great news if later sell your domain.

5. Prior use: People that invest in domains that are available on drop services or from expired lists may have been fooled into doing so as you really can be unaware of the history of a domain until you are already the owner. You may have even been fooled by a high Google ranking or PR but that can drop down right under your nose if it has previously been used for spamming and you wouldn’t even be able to get the best sounding domain back on it’s feet again. The only way out would be to register a new similar name like flightsblog.com and take that route to get it back to the top again.

6. End user development potential: The one thing pretty much everyone in this business agrees on is a domain needs to be developable. In other words, you must always ask yourself this: Would I or anyone else be willing to spend money to put up a Web site on this name? If the answer is no, it will never truly be considered great.

It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.

Quality has not effect on your site’s traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won’t even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.

Type-in traffic which is when people type the URL into the search box is actually responsible for about half of internet traffic and is commonly known as direct navigation. If we just expand this a little bit though to see real results, about 30% of the total are just for Yahoo, MSN and Google. It really is incredible and I found out about all of these facts and other online user habits in a seminar last month and these user tips really will help you make lots of money.

More facts – 1) Address bar searches account for 31% of total searches. 2) The search bar accounts for 28% of the total of address lookups. Domainers actually earn quite a lot of their income due to the alarming fact that most people just don’t know how to use the internet. So I suppose this would be why “yahoo.com” topped the list of searched terms.

So let’s have a look at just how much cellphones.com is really worth in visitors. It’s a lot and at 125,000 visitors a month they would need stringing up if they were unable to capitalize on their domain name power. Just on click revenues It could be making about $25.000 a month through type-in traffic only. If you put into place a proper affiliate program which will involve advertising costs and you paid a dollar for a keyword like “cell phones”, you could still expect a six figure profit margin every month.

If you added to the power of this domain name to a high street business that sells cell phones, then you would probably be able to increase sales up to 3 million dollars per month. What power domain names can have on a business like cellphones.com which is worth a seven figure number. We can now see how important it is for domain names to be part of a perfectly structured business plan. Investment-grade keyword domains are responsible for this e-commerce powerhouse that can pay great dividends, gives you a monthly income and right up until you decide on selling your web site.

There are many different programs being offered to would be internet entrepreneurs, which can help them to make money online. However, very few of these are actually going to make a person change the way they do business online, except for Domains into Dollars.

The program will teach you everything about domaining and VRE (virtual real estate), which compared to physical real estate can be very profitable indeed if you know exactly what to do.

Through the Domains Into Dollars program you will discover how to buy domain names and then how to test them out in order to see if you wish to keep them or not. If you discover that the domain you have brought within a five day grace period of purchase is not going to be as profitable as you expected then all you do is get rid of it and replace it with another one.

Along with 149 page e-book those who purchase Domains Into Dollars get a set of seven video lessons along with an additional two bonus ones. Through the program Phil Craig the author of this will cover everything you need to know about domaining and this growing online industry.

The first lesson teaches you everything you need to know about the Domaining Industry. Whilst the second and third ones teach you about the types of domains and the domaining revenue models which are now available. As for lesson four this will prepare you for when you actually want to get started in domaining and how to go about finding domains.

Then as you progress through this program, you learn more about the art of quick domain flipping using auction sites like eBay in order for you to turn a profit. Then in the last two video lessons of the set of 7, you learn more about valuing domain names as well as how to go about selling the domain names you have.

The great thing about the videos that come with Domains into Dollars is that either they can be streamed live or you have the facility to be able to download them and then watch them at your own leisure on your PC. But be warned you may find that streaming the videos can be slow at times so it would be advisable to download them on to your PC as well.

As you will soon discover when you start to learn about domaining through Domains into Dollars that this is now big business and is currently worth around $2 billion and is still growing. So through this program and with Phil Craig’s help you will learn how to not only purchase domains, but also about how to go about finding traffic for it without actually having to pay anything, plus much much more. If you are really keen to start making a little more money online then why not consider getting hold of a copy of “Domains Into Dollars” today.

Each day website owners are allowing domain names they have purchased to expire completely by accident. Yet a well informed investor who is aggressive enough can snap up these domain names and capture a large amount of existing website traffic for what is a brand new site. Unfortunately, there are many website owners today who have lost out because of this whilst there are just as many perceptive investors who have been made richer because of it.

The only way a website can thrive is by having a constant stream of traffic going to it on a daily basis. So often when sites become available that do have a constant stream of traffic going to them will quickly be purchased by a savvy investor before being sold on for a profit.

Let us say for example a sit has become available which sells bridal gowns and other wedding paraphernalia but because the site is not user friendly or it has been poorly designed. Or because the products it is selling are over priced and has now done as well as the owner had expected so they have allowed the domain to expire.

Once the domain name on this site has expired then a person will have the chance to actually purchase it for themselves. Normally those involved in investing domain names will use the services of a domain watchdog company who will immediately inform them of any names which become available that they may be interested in. Upon hearing about the site say the bridal gown one the investor has the choice whether to purchase it or not. Sometimes they can pick up domain names for as little at $6.95 using a domain watchdog service.

Then in just a matter of minutes, the domain investor will have been able to get hold of a good domain name that seems to have plenty of good quality traffic. All they then need to do is build a very simple website page with a number of related ad links. This will then allow the site to begin to better monetize any existing website traffic it has as well as generate a much more constant flow of cash for the new owner.

Then as time passes the investor can either choose to build up the site further in order to generate more cash or they can slip “flip it” (resell it) to another website owner or to another domain name investor or to a domain name broker.

If you have an old domain name which you are considering getting rid of it may be well to place it on a site such as eBay or one of the many domain name auction sites which have now been set up online. You may well be pleasantly surprised at just how much you can sell it for using these sites. On eBay in recent times some of the more unusual domain names which have been put up for auction have sold for as much as $500 which is a tidy profit in anyones book.

For those of you who are considering investing in domain names seriously then you should look for those domain name valuation tools and services online which can assist you . Some offer their services for free whilst others require you to pay them a fee, but all of these will help you to make a much more informed decision as to what is the right name to invest in or not. But as you will soon discover no matter whether the domain has been automatically or manually generated by a person when sold they will fetch a much higher price than they may have initially thought.

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