Beef Up That E-Book
While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective – you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
To start, add a table of contents (TOC). This helps your readers to find the information that they want, while adding two or three pages to the total length of your document. Not only is a TOC valuable to your readers, it’s easy to create one – most word processing programs can generate one automatically.
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further – include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.
By using your imagination, you can find lots of information to add to your resources, including reference material found on or in:
- Books in print;
- List of magazines on your topic
- Videos online at YouTube and similar sites;
- Web sites;
- Blogs, Yahoo! groups, user forums, and more.
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
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