Tanning Salons Versus Self Tanning Products
May 16, 2008 – 5:56 amAre tanning salons needed with so many self tanning products out there? Some in this line of work think about it and wonder if they should continue to invest in their business. While it is true some people are turning to these other products many people don’t want to do it on their own.
Since you can’t go around bad mouthing self tanning products you need to take another route. You need to make sure you are offering them everything they could want from a tanning experience. This way they won’t be encouraged to go anywhere else. If they do ask your opinion you can tell them that you have seen plenty of people coming in with what appeared to be a fake tan due to the use of self tanning products.
Being able to show consumers what you offer above self tanning products is important too. Your tanning salon has to be willing to evolve to meet their needs. For example there are plenty of people out there worried about skin cancer so they want sunless tanning products. Be sure you offer them such as a mist tan or with an airbrush process.
Promote how convenient that a tanning salon is. Many self tanners can be time consuming to put on. It can also be hard to reach your back and so you need someone else to do it. At a tanning salon you can get in and out without any problems. What you will be left with is a gorgeous looking tan.
Do your best to keep prices low as that can be a turn off for tanners too. With the cost of everything going up they may need to cut out expenses. You don’t want their tanning sessions to be one place where they do so. Offer them great deals that they simply can’t pass up. Make sure you advertise how tanning can improve a person’s mood and mental well being too.
Many customers will have questions and you need to be able to answer them. All of the staff you hire needs to be educated in your tanning practices. They need to know what the customer can expect. If the staff doesn’t appear to have a clue then you will lose customers. They can be just as clueless at home with self tanning products. They will value your tanning salon though if you can be there for them.
Choose the products you will sell at your tanning salon carefully too. They definitely need to be better quality than what they can buy at the local retailers. Make sure you have a good selection for each skin type. Your staff can then direct people to the right products for their needs. Customers love this type of personal attention and it can keep them coming in as regulars.
If you pay attention to what is going on with self tanning products, you can advertise in a manner that still gets customers to your tanning salon. There is still a great market for this type of business so don’t dwell on the issue too much. Instead continue to create ways to get people to see what all you have to offer them. Make sure you have plenty of tanning options so they can choose the one that will benefit them the most.
Tags: Small Business
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