by Rebecca Worthlin

Buying a car is monumental! When you think about it it’s the largest thing most people buy besides their home if they’re a home owner. So making sure that you are treated fairly is much more important than most people realize. The car industry is pretty fundamentally confusing (some might say it’s on purpose!) But at San Tan Honda Superstore of Chandler we like to keep things simple. Yes, we sell cars. But we don’t sell cars at all costs or in direct opposition to the buyer’s needs. We sell cars and we satisfy our customers; both aspects of the business are equally important to us here at San Tan!

But not every dealership feels the same. When you decide to purchase a new car, the first step is to get yourself to a good dealership. The question is how does the typical consumer tell the difference?

Here’s the top five things we at San Tan Honda Superstore of Chandler believe consumers should insist upon:

1.Look for polite sales associates. You shouldn’t have to worry that two car salesmen are going to break out in a fist fight because they can’t decide who gets you. Look for a dealership that allows you to have a little bit of space to browse rather than a dealership whose salesmen tend to hang out on the curb, open your car door before you’ve put it in park and refuse to let you out of their sight even at your request!

2. Make sure you are able to access Internet specials through your chosen dealership. You want the best deal and the easiest way to get the best deal is to relax and do your research online.

3. We all have to put up with bossy friends, bossy parents and even bossy siblings, but you shouldn’t have to put up with bossy salesmen. Some salesmen depend upon the establishment of a pattern to make the sale. They might start by getting bossy with you on irrelevant matters saying, “Wait here” or “Follow me.” Be aware that they may be leading up to a “bossy” finale where they tell you what car to buy at what price. Choose a dealership who has trained their sales people to avoid such pushy maneuvers.

4. Look for a dealership whose salesmen are very knowledgeable, but not ridiculously opinionated. This is your new car; not the salesman’s. So it doesn’t really matter how many times he’s been tempted to buy the loaded, high end model in the showroom. If you feel like looking at it; go ahead. But don’t feel obligated to accommodate the suggestions of a salesman who continuously suggests vehicles that are not what you came in to buy.

5. And what about honesty? If a dealership is honest you’ll never look back on your “monumental” car purchase with bitterness. Choosing an honest dealership means you will have a clear knowledge of your interest rate and payment information. Choosing an honest dealership means you will actually have the opportunity to take advantage of advertised specials. (If you are immediately told that the “advertised special” is already sold or is temporarily out of stock. Say thank you and walk away to find a dealership that actually honors their own advertising!)

If you make sure your dealer of choice meets the above 5 requirements you’ll have a lot less to worry about. Remember that just because buying a vehicle is ultra convenient and seemingly easy doesn’t mean it shouldn’t be weighty decision. Start your next car ownership experience off by being happy with your purchase transaction. Being happy with your vehicle is one thing, but the best thing is being happy with your entire car buying experience from arriving on the lot to driving your new car for years to come!

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