Juicy Couture Handbags Are for the Fun Celebrity Look

May 6, 2008 – 7:08 pm
by Sara Clarke

Pamela Kaist-Levy and Gela Taylor founded a maternity wear business called ‘Travis Jeans’ in 1994. The company would later transform itself into the celebrity fashion house called, ‘Juicy Couture’.

These two women met in a LA clothing store and their first design were maternity jeans made from old Levi’s to which they added elastic to the waist. The sales rocketed after a pregnant Melanie Griffith was photographed wearing them.

But Juicy Couture is best known for its cloth and cashmere tracksuits. Coming in a range of colors, they are not your average daggy tracksuits. They are designed to show off the body’s curves and are a little cheeky with “Juicy” printed on the bum.

They were the first tracksuits that made women feel sexy. They also enabled people to look like they just had a work out session with Madonna or Cameron Diaz. People quickly followed the celebrities, with LA street corners filled with women wearing Juicy Couture tracksuits.

The company does no traditional advertising. Instead, the brand gives free outfits to celebrities and let them become walking billboards on the street and the in the magazines.

Juicy was taken over by Liz Claiborne in 2003, with Skaist-Levy and Taylor remaining co-presidents of the company. The brand is now one of Claiborne’s most successful.

The Juicy Handbag Range

Are you a celebrity looking for a handbag to carry your small dog in? The Embroidered Terry Pet Satchel is the ultimate in designer pet carriers, with mesh windows, a comfy cushion and leather trims. You and your dog will look great!

For a chic look, the Juicy Couture ‘Link Tycoon’ Bowler Handbag features subtly textured leather, shaped into a softly pleated bowler styled with a chunky chain and logo detail at the front.

The Juicy ‘Daisy - Baby Fluffy’ is an embroidered terry satchel featuring beads, leather piping, buckled handles and wooden beads. Perfect for that rich, celebrity look.

About the Author:
Are you searching for designer handbags at discount prices? Then look no further than Sara Clarke’s internet store, with bargains every day on Prada, Christian Dior and Gucci handbags for sale.

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