Streetwear is not Dead

May 8, 2008 – 1:06 pm
by Matt Dronkers

Fashion is something that goes on changing with the course of the time. In the past, the clothing style imitated the standard of that era. But today we have wide range of choice in fashion. As a result, we have got a distinct style of fashion in urban clothing industry called streetwear.

The life styles of the surrounding streets are generally reflected in streetwear garments. Cultural backgrounds of the street and its surrounding locality find their best expressions in streetwear. One can find a range of qualitative products in streetwear. It also includes urban topics like graffiti.

It was about 1980s when the influence of the movement of punk spread around. Recently this has some connections with hip-hop culture. Streetwear was originated from that point of time and therefore it is compared with hip-hop culture.

Streetwear has traveled a long trajectory to reach the present time. It was initiated by Shawn Stussy who offered his service in California as a local surfboard shaper of Laguna Beach. He sketched his own logo for surfboard design that was finally printed on t-shirts.

What is remarkable for hip-hop culture is its being self-expressive in nature. Streetwear, like hip-hop, seeks to have expression of its own concepts. Clothing designers express their feelings in terms of designs they draw for garments. So it is designers’ expression, but it becomes the expressions of those who wear them too.

Many of the designers have drawn inspiration from streetwear style of clothing but none can match the quality and originality of it. It has entered into the modern world of fashion. Taking ideas from streetwear, items such as bags, sunglasses seem to be emerging in good quality.

Streetwear comprises the mixture of both modern as well as traditional outlook. One can either wear traditional suit today or can wear t-shirt the next day or can have alternative. That is why streetwear has been termed as another name for fashion.

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