How To Completely Screw Up Your Real Estate Marketing

The secret to successful real estate marketing is…shhh, come a little closer, we don’t want everyone to hear it! Anyway, the secret to real estate marketing is…well, it’s really no secret at all. Cheap cop out, we know, but when it comes to marketing your real estate business you need to know one main maxim: all the marketing you do should be for the purpose of generating real estate leads.

After all, real estate leads are the lifeblood of a real estate career, so if your real estate marketing isn’t generating any, you’re wasting your money. It is especially important that agents just starting out in the field begin generating leads immediately through marketing. Even agents who have been around the block can increase their income just by beefing up certain marketing efforts. Marketing should be a constant in the real estate field – even when money is short, you don’t stop.

In fact, if you’re low on money, it is because you don’t have enough clients to generate an income. And if you don’t have enough clients, it’s generally because you don’t have enough leads in your pipeline to convert to clients. And if you don’t have many leads well…that means you haven’t been doing enough real estate marketing! If money is getting tight, it is time to up your marketing budget and start generating more leads.

Most agents today have a website, so you can start with focusing some real estate marketing in that direction. After all, your website is one of the easiest ways to generate leads, since about 80% of people do some type of real estate research on the web first before speaking with a real estate agent. That is why you need to make sure your site is easily found and it has a call to action that will make people leave you their contact information.

There are several ways to set up your site to generate leads. One of the most popular is to offer free home value estimates, which consumers can only get from you, or by paying an appraiser. By putting a simple form on your site asking for property and contact information, you can easily cultivate leads simply by offering a free CMA to visitors. Offering information they can’t easily find on their own is always a good real estate marketing tactic to use to suck in your visitors.

Your internet real estate marketing should extend beyond your website though. Another easy way to get online leads is to sign up for a lead selling service. There are plenty of them out there, and they’re a good way to get fresh leads every month without having to do anything but provide a credit card number. It’s important to look into different services though, as some are better that others.

For less tech-savvy agents, there are more traditional forms of real estate marketing that can garner many leads. Open houses are a great source for marketing your services, if you do it properly and make sure you’re talking with people that come. Placing your listings in the local Real Estate magazine is also useful, but you must leave enough information out to make readers call you for more – such as the actual price tag of a home. If you put all the information in the ad, you take away a reason for consumers to actually get in touch with you.

There are literally hundreds of other fairly easy techniques to add to your real estate marketing portfolio. As long as you’re willing to work hard and put a little elbow grease into things (even the things you may hate doing) you can easily find new clients just about anywhere you turn. Take some time to go through your current real estate marketing plan and analyze each tactic. Remember, if it’s not generating leads, it’s no longer worth your time!

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