Yvonne Chihak: 3 Steps To Boost Your “Ezine Solo Ad
An ezine solo ad can be a very effective way to market your business. That’s because ezines are very targeted. Only people who have requested information on that topic sign up for the ezine and receive its news via email or RSS feed. So if you’re a marketer, you’ll do well to find ezines that target your niche and send out an ezine solo ad or more.
Make sure you have these 3 steps down pat before you turn on your ezine solo ad machine:
1. It’s plain crazy to send out an ezine solo ad when you don’t have a lead capture page. A lot of newbie marketers fall into this trap. They send potential partners and customers first to their company websites and waste their time and effort. Just make sure you have a lead capture page to get ezine solo ad prospects information so you can continue to sell to them.
First off, studies show that your potential customers won’t buy right away. they need to see your offer a minimum of about 7 more times before they make a decision. So your best bet to maximize your “ezine solo ad” is to capture their names and emails through a lead capture page and continue marketing to them.
2. Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.
Before your ezine solo ad goes out, get a copy of it from the owner of the ezine. Just be certain you have links that work instead of broken ones. And if you do change anything, let the list owner know to adjust accordingly.
3. Tracking is very important for your ezine solo ad. You can track clicks only or more extensively by using different types of trackers. Click audit is a system that tracks clicks and its free to use. Set up an account and use the link they give you in your ezine solo ad. It will show you how many people clicked your link in your ad.
You can find other more comprehensive tools for more detailed tracking. If you’re getting good click through and opt-ins then you can choose to use that ezine again next time. If you don’t track, you just wasted your ezine solo ad.
A good “ezine solo ad” in a responsive and targeted ezine will grow your business, make you money and increase your subscriber base.
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