by Mary R. Ellen

What does page rank mean and why is it so crucial? If you’ve read articles and websites claiming that your site’s page rank is not so significant? Don’t believe them, because it is important. The page rank given to your website is crucial when you want to be assured of how well you are doing online.

Search engines evaluate your website based on several criteria. When you observe these criteria, search engine assign a value to your site, which becomes your page rank. Google introduced the PageRankTM and the page rank attribute is often considered according to what they have specified, which is standardised and followed everywhere else.

Initially, let’s learn why the page rank is considered crucial for a website. Basically, your website’s page rank is among the criteria looked for by search engine when they are preparing to provide results pages based on particular queries. If a website has a high page rank, it will be prioritised before sites without such a value.

Coming out in the top ten Google results signifies you have a fuller potency of acquiring visitors to your site. Google grades web pages on a rise scale of 1 to 10 and every fresh web site commences with a value 0. As you continue bettering your page rank, you gain in importance within Google too.

How do you get a suitable page rank? It’s not that easy, but with some effort, you can get there over some time. A website’s page rank is decided by evaluating the external sites linking to it. So, if a site with a page rank of 7 links to your website, you will be thought of as more important. These backlinks are very valuable and by getting such links, the page ranking ‘worthiness’ is slightly distributed among linked sites as well.

If you get numerous websites with page ranks above 5 to link to your site, then over a few months, you’ll get a good rank too, because Google recognises you as a reputable website with some level of importance and relevance for what people are searching for. Lower ranking sites contribute too, but not as much as the higher ranking sites.

Acquiring a PR compels you to get sites to link to you. Composing rich quality content on your site pages will get you more acknowledged by other important websites and they will link to you. Link up with a few authoritative sites too and after a few months, several sites will begin linking to you too. Never purchase links, though, because your authentic repute isn’t assertive through purchased links and Google will sooner or later discover what you have done and bring down your rank.

If you are keen to find out the page rank on your website, get a free page rank checker button and install it in your site. As time passes, you can keep checking how your page rank increases or decreases and make adjustments accordingly.

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